CHALLENGES
In order to captivate customers, a compelling hero section on a website is critical. Moreover, she needed a more streamlined layout for her website and she lastly requested a blog for her to post content about her featured trips.
OUR SOLUTION
In order to enhance the aesthetics of Laurie's website, I chose to implement a parallax effect in the hero section, creating a visual illustration of zooming out from an airplane window. This strategy is aimed at sparking the visitor's wanderlust and introducing the idea of travelling. I then built a user-friendly blog CMS for Laurie. This would allow her to keep her site content updated, despite her admitting to not being a very tech savvy person.