My solution redesigned and simplified their site layout and style. The main problems they had with their pages were that they were too cluttered and busy, with an overwhelming amount of text. To fix this I cleaned up their hero section by adding a header and sub header explaining who they are and what they do. I followed that up with changing the color scheme making the dark blue into a lighter calmer blue to give the visitor a sense of peace and calm on their stressful journey of dealing with home loans. I topped this with isometric AI art of a home to give the site a modern feel, contrasting the old clip art which was previously on the site's design. Next I made the social proof bar smaller, where previously it took up half a page section. I then blended it with the grass on the art and created a seamless transition to the next section in the shape of an arrow encouraging the visitor to scroll. I reorganized the following sections to condense the text, I then used minimalistic illustrations to visually aid the visitor through the information they were consuming.